chicceo's blog

20 Aug 2014 Written by chicceo In

Under Armour Makes A Splash

Under Armour Becomes Formidable Marketing Competitor


13 Aug 2014 Written by chicceo In

The NEW Book Club

Chic Eliter, Jill Hinton, has taken the book club to an all new level and incorporated adventure! Not only is this a cool idea - she used her Chic Elite Membership to catapult her business....


1. Tell us about Outdoor Book Club - what does it do? 

01 Jul 2014 Written by chicceo In

Benefits of a Franchise

Becky Taylor has always been passionate about education. And that was before she became a franchise owner of multiple Sylvan Learning centers in eastern North Carolina — two in Greenville, N.C.; three in the New Bern/Morehead City territory; and one in Rocky Mount.The Jacksonville, N.C., native has a degree in Special Education from East Carolina University (ECU) in Greenville, as well as a Master’s Degree in Learning Disabilities from ECU.

24 Jun 2014 Written by chicceo In

Pantene's "I'm Sorry" Ad

Like most hair care products, Pantene regularly releases commercials that feature models who have bouncy, glossy and healthy long locks. In a recent ad however, Pantene took a hard look at an issue deeper than shiny hair, in an impactful way that remained on brand and sent a powerful message to the brand’s target audience, and beyond.
The brand’s latest commercial delves into the concept of "sorry." The ad features various women’s knee-jerk reaction to apologize for every-day occurrences, something that likely resonates with most women who watch it. A young professional woman depicted in the commercial says sorry when she enters a coworker's office to ask a question. A polished professional woman says sorry when she asks a male coworker to clarify something. A busy mother says sorry to her partner when she passes their young son over to him. A wife says sorry to her husband when she takes her side of the blanket when they're both trying to sleep.
23 Jun 2014 Written by chicceo In

I've Never Said "I Love You" First

Being a curious person, I ask a million questions. A guy I used to date at dinner parties would say, "Stephanie's around here somewhere, you can't miss her - she's the one asking questions."  It was a running joke.
The questions really never end.  Some questions keep me awake at night, "does the Zero Point Field really exist?" and some are fleeting, "what would I look like with a shaved head?" and every question in between.
20 Jun 2014 Written by chicceo In

Strong Inside Out

Chic CEOs are on a mission. We developed our ideas to make the world a better place and to help people lead fuller lives.
One tactic that many Chic CEOs use to expand their businesses is to share their stories to empower others out of negative situations. By building instant rapport with your target audience, you gain trust much more quickly than you normally would. 
13 Jun 2014 Written by chicceo In

You Are Not Your Results

You Are Bigger Than Your Results

I'm spending the weekend at Brandon Hawk's YouTraining and after our first day - and a lot of crying - the thing that shook me to the core was this simple sentence: YOU ARE GREATER THAN YOUR RESULTS.

As it sunk in, my head started to spin. "But that's my identity. My results. What I've built. That's who I am. How can that be true?" The tears started to well up in my eyes as this truth hit me like a kiss from a fist. Owwwwwwwww………

04 Jun 2014 Written by chicceo In

Women's Speaker Series

Women's Speaker Series Benefiting Girls Inc. San Diego

03 Jun 2014 Written by chicceo In

Introducing Blitz Strategy Calls

Ready for some action-focused strategy, packed into a 20 min call every week? When you have a small team or going solo, learning clever ways of being efficient, spreading the word, planning your day, etc. are really valuable. 

We'll be jamming every week on a topic that will help you get efficient, create systems, proper mindset, handling your team and more. 


Here's how they work: 

21 May 2014 Written by chicceo In

Why Men Are Important To Female Entrepreneurship

I get asked a lot why I chose to focus on women when starting Chic CEO. Why would I ignore the other half? Don't guys need this information too? I've even been called sexist by men who think my business is an offense to their gender. 
The truth is, I love men. I chose to focus on women because I saw a market that wasn't being served. Smart, amazing women who were looking for a resource that gave them the clear, how-to information they wanted. But from the very beginning, men have served a very important role in the growth of Chic CEO - and without them, we wouldn't be doing the work we do.
16 May 2014 Written by chicceo In

Bonuses Gone Tonight!!

The Chic Elite Program will always be here for you, but $2600 worth of bonuses will not! 
1) 4 Weeks of group coaching - we're going to jam together and I'm going to bring some friends along
2) Spotlight on the Chic CEO Blog - 100k visits a month to our site, let's tell everyone about you!
3) Partnership Course - Great course if you are going to startup with a partner or thinking about bringing one on. 
4) Lifetime Access to the Download Center - templates and outlines to use immediately.
14 May 2014 Written by chicceo In

4 Reasons

It's a list! Everyone loves a list...
The 4 Reasons You Should Join the Chic Elite Program:
First though, I got this email this morning and wanted to share:

"Good morning Stephanie! I just wanted to let you know how much the Chic Elite program has helped me. Even after just the first training, I feel like I'm more prepared.  I am a few weeks out from the launch of my online mentoring site for women." -Mackenzie Molinari

1. Because I've fallen flat on my face, and you're too pretty for that. 
13 May 2014 Written by chicceo In

Time To Close The Doors?

Did that statement make your guts wrench? 
Whenever I hear someone tell me that they have to shut down their business, my stomach lurches and a lump surfaces in my throat. If they are standing in front of me, whether they like it or not, I hug them. 
It hurts.
05 May 2014 Written by chicceo In

Choose YOU

This is for two types of people: Those who have a business that is struggling, or those whose business is succeeding but you still feel alone inside.

Remember, if you do not have an actual business you have the business of your life. The two words are always interchangeable. If that’s you, there is a belief somewhere that is keeping you from having it all. 

Your beliefs create your world.

29 Apr 2014 Written by chicceo In

Self Reliance As A Digital Entrepreneur

Sponsored Content


With the advent of the digital economy, the most important skill set one can gain is financial self-reliance.

21 Apr 2014 Written by chicceo In

Broke Entrepreneur: A Different Way

It seems that being an entrepreneur has become synonymous with the word "struggling." They even have support groups for spouses who are married to entrepreneurs… You have passion, yes. You have purpose, yes. You have drive, yes. BUT. You are constantly talking about how tired you are, how worn thin you are. That you barely have any money. 

It’s as if the struggle has become a badge of honor.

Here’s the truth: You’re business is not thriving because YOU are not thriving. What are you trying to prove by making it so hard? Are you trying to prove you’re worth it to yourself and everyone else? 

09 Mar 2014 Written by chicceo In

SXSW 2014 Startup Roundup - Day 1

SXSW Interactive 2014 is off and running! I moderated a panel today called "Life Automation for Entrepreneurs" with Dave Asprey, the BulletProof Exec, Veronica Belmont with Sword & Laser, and Maneesh Sethi, founder of Pavlok. We had an amazing discussion about when and how to automate tasks in our lives and our businesses to mitigate decision fatigue. Fascinating stuff.

Just like I did last year, I am bumping into founders of new startups and this year is already impressive. Here's my roundup of the coolest startups I've met today.
1. In the greenroom before the panel, I got to talking with Ulysses Alvarado as he was ironing his pants. I asked if he made sandwiches too. Ulysses and his co-founder Phillip Gabbard, have started one of the first social media sharing sites for the latin market. It's called TuVision Canal and they've been described as a mashup of YouTube, Hulu and Vimeo - they are launching here at SXSW. @tuvisioncanal

2. Also in the greenroom, we got to chatting with a gent who has created a company called Geppetto Avatars. They build artificial intelligence that brings virtual characters to life. An example use case he describes: children with asthma can be taught how to treat themselves using the avatar - they can ask questions, learn lessons and get treatment. @geppettoavatars

3. People+ pitched today in one of the many pitch competitions going on this week. I chatted with Peter Berger, Founder and CEO, before he headed in to compete. People+ is in beta, but they describe themselves as the wikipedia meets LinkedIn. You can add info on a person or a company just like on wikipedia so people can search through user generated content about people and companies. @getpeopleplus

4. Cristina Quintania was at the MoFilm tent drinking a Deep Eddy cocktail tonight when we got to chatting about her new startup: ReFashion. ReFashion is about to launch their podcast in April and will be discussing the intersection of tech and fashion. She'll be focusing a lot on what's being innovated on in the fashion world via technology, by interviewing entrepreneurs that are working to change the landscape. @refashion_co

xoxo, Stephanie

24 Feb 2014 Written by chicceo In

Own a Pure Barre Studio!

We hope you’ve all seen and heard our entrepreneur spotlight on Carrie Dorr, founder and chief concept officer, of Pure Barre. Carrie has an inspiring story as she took a leap of faith and left a successful career as a lawyer to open up her first Pure Barre studio in the basement of an office building in 2001. Since then, Pure Barre has grown to become the largest barre franchise in the nation, with over 200 studios open across the country. 
Pure Barre has exploded in popularity due to a number of factors, with the primary reason being that the workout truly works! The technique changes clients’ bodies quickly and safely by lifting your seat, toning your thighs, abs, and arms, and burning fat in record-breaking time.
PureBarre is also a fantastic business opportunity for entrepreneurs who want the independence and satisfaction of owning your own business, with the benefits of a national brand and a strong corporate team to support you. There are multiple revenue streams within each studio, including our popular barre classes, as well as high-end retail apparel and accessories.
04 Feb 2014 Written by chicceo In

My Negotiation Secret

When we hit the new year, I decided that 2014 would be a "year of experiments" for me - everything is an experiment and with that comes new behaviors, new beliefs and a new commitment to objectivity. It's been an interesting start to the year and I've realized that being objective is 1) incredibly difficult given we all have a certain amount of experiences and beliefs that we filter all communication and happenings through and 2) is a daily practice in sheer will. 
I run little experiments and watch for outcomes with as much objectivity as I can muster. My experiments include anything from the music I leave on for my pup when I leave the house (does she eat my mail less frequently when I turn on Adele? or The Album Leaf?), to noticing how a conversation with a colleague always goes better when my hair isn't in a ponytail, to offering a car salesman 15% less than he wants to sell for - simply to see if he'll take the deal.
The topic of negotiation has come up a lot and recently a group of fellow entrepreneurs and I were discussing some of their best techniques. Chic CEO's article on the 7 Tips for Negotiation is a great start and encompassed a lot of what we were already discussing - however, there is one thing I always keep in my back pocket, it's the simplest secret, but is a practice of mine on a daily basis and even more so, now that I've started my "experiments." 
04 Feb 2014 Written by chicceo In

Chic Entrepreneur: Amber Blumer, The Skinny Lemon Co

I’ve known Amber Blumer for a few years and watched her turn a simple, well known cleanse into what is now a thriving California company. I’m excited to share her story!
The Skinny Lemon Co™ was born last year in sunny Los Angeles. Amber decided to make herself the original homemade Master Cleanse™. While squeezing lemons, measuring, pouring, and making an entire mess with the lemons, maple, and cayenne pepper, she asked herself, “Why isn’t the original Master Cleanse bottled already so I can just grab a bottle while on-the- go?” And that was the catalyst that sent her into action! She started Skinny Lemon Co and immediately registered the trademark The Master Cleanse. With the trademark in hand, she set out to build Skinny Lemon Co as a brand based solely on The Master Cleanse. Now those who drink it would have confidence that they are drinking the original formula, with only the best sourced ingredients. Today her cleansing juices are showing up in retailers all over Southern California. As they say, when life gives you lemons… get skinny! Her clientele includes celebrities, athletes, and even stay at home parents. 
Amber jumped into an industry she knew very little about but understanding that passion alone wouldn’t be the only thing needed to launch. That’s when she turned to  Chic CEO’s resources!


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