Gregory Bateson, an English anthropologist is credited with this phrase. He was talking about information and how it can affect things. What information can we know that will completely change the situation/experiment/culture?
The subtle difference that makes a huge difference?
• Difference between orange juice and a mimosa? Champagne.
• Difference between kissing a person you love vs. kissing a person you love who is married to someone else? Integrity.
• Difference between playing basketball in tennis shoes or playing in flip flops? Enjoying yourself.
This goes for your business too. There are a ton of little differences that you can add that will make a big difference to either your internal culture or your customer’s experience.