Yasmine's blog

21 Oct 2013 Written by Yasmine In

Testimonials: Your Secret Weapon to Market Domination

Thought Leader Blog Post


We are all social creatures, social proof gives us validation and every single business Chic CEO needs to use this!

Brand associations grow out of consumer experiences with a brand and that those experiences with a brand are linked to our memory in an unconscious way. "The psychology of consumer behavior," Ryan T. Howell, Ph.D says "it is when we as consumers recall a brand, not only are the features and benefits, but also our feelings associated with a brand. You can use customers' feelings about YOUR brand to boost sales by properly implementing testimonials into your marketing strategy."

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