I had the honour of speaking at Scripps College on entrepreneurship earlier this week! I love how more and more college students are thinking about heading in this direction. One gal is even starting her own entrepreneurial club. How exciting! I couldn’t help but think how far ahead these students will be after learning the info. I shared. It’s really not information being taught in school, and I was happy to teach it :)
In the article today I share how you to can grow your business in an authentic and meaningful way.
#1: Get clear on what you do for people. I’ve talked a little bit about “WIIFM” (What’s in it for me?). Make sure you know what results people get as a result of working with you. Get clear on the befits you offer. Make sure this is sprinkled throughout your marketing materials and also in the way you speak about what you do. People want to buy based on the solution you can solve for them. Think about past clients you’ve helped or even what your expertise is.