Email Marketing System: If you are sending out emails in mass, you must use an email marketing system – it’s the law. I suggest Clever Hub. It’s what we use – very powerful. You can also use MailChimp, Aweber, InfusionSoft, etc. You will want to schedule the emails mentioned in the marketing calendar above in your email marketing system so it saves you from doing all of that manually.
Event Registration and Payment Collection: You’ll need a way to collect rsvps and take their payment ahead of time, as well as produce a guest list report for you. Again, I recommend Clever Hub. There is an event registration component that integrates with paypal to take your event fees. You can also use EventBrite, but there is a fee to your guest and you will have to download the email addresses and add them to your email marketing system. (With Clever Hub, it’s all-in-one)
Landing Page For Your Event: You can create a page on your site or get a different URL for the event. (<– Depends on how you want to brand the event) If you want to build a separate landing page on a new URL, Clever Hub will also do that for you. (See why I love it?!?)
Payment: You need to be able to take payment at the door for people who didn’t buy a ticket ahead of time. (Yes, you can do this with Clever Hub, but the card readers on your phone or iPad are faster) You can use Square or Quickbooks scan readers for your phone or iPad.
Discount Codes: There will be people or groups that you want to give a discount to. We partnered with a few other groups in our city to promote the event. In exchange for promoting the event to their tribe, we gave them a discount code for a percentage off their ticket. We also had a media list in Clever Hub, and when someone registered, it recognized them as being part of the media and comped their ticket. ALSO, we gave our paying clients half off tickets, Clever Hub recognized their email address as being a client and automatically applied a discount. So when our clients got our emails for the event, they would RSVP and Clever Hub would recognize them as a client and they didn’t have to worry about entering in a coupon code. Pretty cool.
OK! You now have everything you need in order to create your own event. It may seem like a lot, but really it’s not. Once you set up your emails in your system, create your event registration, call a couple venues and put together your file box of things you need to bring – it pretty much runs itself. You just need to be charming and sincerely thank everyone who attends.
Work hard to be a resource for them and you’ll get evangelists for life!
As you’ve read through exactly how we did this, you’re beginning to realize that you can do this too.
With a little legwork and a few emails you’re:
• Building your network
• Making money
• Creating awareness
When you decide to add networking events to your business, you are being super efficient in gaining new connections and adding money to your bottom line. It’s a total win-win.
If you want all of the emails, files, schedules, etc. that we used – grab the swipe files below!