TARGET YOUR CUSTOMERS
We held our events for women in business, but you should target your event to who YOU want to network with and who you think your attendees want to network with. (For example: If you are a real estate agent, don’t hold one for other real estate agents, they aren’t your customers.) Make sure you let anyone that wants to attend, attend. You just want to focus your marketing towards your target market. Parents, women in business, motorcycle enthusiasts, business networking, nonprofits, etc. In addition, if you do it right, you get a slew of new customers and friends!
These events are simple networking mixers. There is no need to get all crazy and fancy, keep it simple. When we started our events, I was adamant that we should have some educational component to them. So we did.
All of the women that were at the event were having an amazing time sipping on wine and chatting with one another. Genuine connections were being made. Then I interrupted and had a speaker come up to talk about her non-profit.
I slowly watched all of the energy drain out of the room and the women’s eyes glazed over. I couldn’t stop it and the speaker had 15 more minutes on “stage.”
Jody and I watched the amazing energy and buzz that was happening completely die. It was horrible.
It was then and there we made a rule that there were no speakers – except for us, and even we weren’t allowed to speak longer than 5 minutes.
The purpose of the networking mixer is so our attendees can meet people and make connections. Not to bore them with a speaker or even us. We watched as these women could shift between “love that bag!” to “what’s your business model?” to “let’s grab coffee sometime!” We certainly didn’t need to do anything more than gather these incredible people in one room and the magic would happen on it’s own.
Don’t make the same mistake we did!
Be the connector. Be seen as the person who brings awesome people together – not the person who bores them to death.
Now, if you’d like to have some sort of education series, AWESOME! You can totally use the same model I’m about to teach you to put those on. Just be upfront about it so that your attendees know what they are signing up for.
For now though, let’s just focus on these mixers because they are easy to put on and profitable.