Never, ever, ever, ever forget that your brand must permeate every single thing you do internally and externally.
Do not send out a plain google doc to your clients!! Do not bore them! This goes for any partners, employees, board members, etc.
Here’s an example. If I owned a cleaning company and was trying to win a corporate client, I would submit my proposal in person. I would print my well designed, clean looking proposal and roll it around the handle of a feather duster. Or present it in a box with a pair of white gloves. Maybe I would follow up with a plant that is known for purifying the air. Anything to convey “clean.” While my competitors are submitting a boring Google Doc, I have made an impression.
Once I land the account, I know they are expecting the office building to be spotless. But what about their peak-end experience? Perhaps I put a tiny card on every desk letting them know it’s been disinfected with eco-friendly products. (P.S. Research has shown that our desks are dirtier than public toilets. So when you’re done reading this, give your desk a once over with your fave disinfectant.) Or I place packets of hand sanitizer wipes (branded with my logo) in a pretty bowl in the bathrooms.
EVERYTHING IS BRAND.
Sign up for the Customer Touchpoint Journey worksheet below and start to inventory all client touchpoints so that you can make sure you are properly conveying your brand. Make them FEEL your brand with every interaction.
And seriously, isn’t this the most fun?
Download the Customer Touchpoint Inventory Worksheet below – it will help you identify all of the areas in your business that you customer interacts with you and how you can brand it.