Host Beneficiary Marketing Workbook
aka: Getting New Customers! FAST!
You probably know the concept of Host-Beneficiary marketing, but have never heard it's fancy name. It's a marketing tactic to help you get your product or service in front of your target audience by using a host company. This host company already has an established pool of your potential customers and by partnering with them (being a beneficiary), you are able to gain an audience quickly.
Essentially, you create an offer that benefits their audience. They give it to their customers as a thank you for their patronage and you get access to a whole new network of people.
We've created a free handy dandy workbook that you can download to help you identify:
• Which host companies to approach
• What the offer is to their audience
• How to pitch the host companies
• What the benefits are