Today, we launched our Chic Siren membership program at Chic CEO. Since inception, we've been passionate about bringing the information women need to get a business started for free - so I've pushed back on introducing something like this for a long time. Providing women with free business information is something we believe in and it's something we'll always provide. However, it's time.
After almost 2 years in business, we've been asked over and over again by our community to provide workshops, seminars, the ability to communicate with each other and for a program that includes additional tools beyond the free information on our site. After being a portal of trusted knowledge for some time, we finally feel it is the right time to kick it up a notch and provide additional value to our community.
This process has definitely been an interesting one. Jody and I have read everything we could get our hands on about how to launch a new product, pricing, etc. We sorted through other launches from organizations we admire and trust and turned to our advisors for amazing insight . We've spent a lot of time and energy on planning to come up with a program that we believe is valuable and will inspire our community to join.
I've learned a lot going through this process and have a few key lessons I'd like to share:
When deciding what to include in our membership, we knew we'd have to create a scalable program. A program that can grow as the memberships grow. In order for my team to keep up with new members, we've strategically created the delivery of our products to handle the volume, while continuing to provide additional value, all without creating an unmanageable amount for my team.
This keeps the program streamlined for us and easier on our members. They can access what they need, when they need it. The lesson here is, try to put in as many automatic systems in place so it's easy for you, your team and your community.
2. Test, test, test, let go.
Email "a", email "b", test "c", landing page "j", payment link "r'.... when launching something you must test. You need to know if your message is clear, if it's compelling and actionable. If it's your first time really launching something new, even if you feel you know your customers fairly well, you still need to test it. Last week, we let a few people in on the Chic Siren program, then called or emailed each lovely lady to get feedback. From that feedback, we made some changes and tweaked some things before we fully launched. You usually only get one shot to launch your product or service, so make sure you know that it wasn't your messaging that was the deterrent). Paralysis by analysis is a real thing, especially for women, so test as much as you can, make some changes and then let it go. The truth is, if this is your first time, you can test as much as you want, but at some point you have to let go and launch.
3. Value, Value and More Value.
On top of everything we provide for free on Chic CEO, we created membership packages that have a ton of value. After that, we added even more value. And for good measure, even more value. When I set out to create Chic CEO, my only goal was to provide value. I wanted to provide a resource to women that would add value to their lives. I am confident that my team and I have done that. The information that we provide on our site is actionable and free to anyone who needs it - we did the research so our users didn't have to. Once we decided to move forward with the membership program, we knew it had to provide even more value. I've never been too keen on memberships or paying for anything without knowing if what I'll get will be worth the money spent - so it was important to me that our users know if they participate in a membership with us, they can trust we aren't serving up anything but excellence. Even when we thought that we put together some amazing packages, we took a breath, then added more.
There will always be some uncertainty that goes along with a launch, whether it's a simple e-book or a brand new restaurant. Create something scalable, do your research, test your messaging and add a ton more value than you can even imagine - then let go. Knowing you are giving your customers more than they expect, makes it easy to let go. Offer up your best with the most genuine of intentions and know that you can do it, sister!