"Talent is cheaper than table salt."

Written by chicceo Published in

"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." - Stephen King

Lately, I've been hearing relatively the same thing from a lot of people around me: Over beers, a friend said, "I've never seen two women have such a laser like focus on one thing in my whole life." Picking up signage for our SAVVY event, the printer said to me, "You girls are busier than anyone I've ever seen - I didn't know you were back in town, I thought you were in New York!" A girlfriend of ours said, "I seriously don't know how you two are getting all of this done, aren't you exhausted?" 

Basically, they are acknowledging that we are working hard - and we agree! It really hit home yesterday when we were included as one of the Top 10 Websites for Millennial Women. Such an amazing nod for us and we were elated! Looking at the other 9 websites on the list, a lot of them have funding, have amazing founders like Zooey Deschanel (who we love!) and have a sizable marketing budget! We don't have any of those things, but dammit we work hard to make up for it. Of course they all work their asses off too, but if you are in the same boat as we are (small budgets, bootstrapping), it doesn't mean it can't be done. (My my that's a pretty boat!)
My favorite "hard work story" is that of Sara Blakely, founder of Spanx and the youngest female self-made billionaire in history. She still owns 100% of her company and at age 40, was gorgeously featured on the cover of the billionaire issue of Forbes. Using $5,000 (her savings) she busted her ass and made it happen.  We just interviewed the founders of CitySlips, Katie and Susie, who took their own money and started from their dorm room. Barbara Corcoran, an investor on Shark Tank, took a $1000 loan and turned it into a billion dollar real estate empire. Money didn't determine their success, their hard work did.
We've heard time and time again from Napolean Hill, Wayne Dyer, Marie Forleo, Seth Godin and others, stories of their own and people they respect, that when you want to give up - you're almost there. Drill just 3 more feet and you'll find the oil. Seth Godin calls this "the dip." In his book, The Dip, he explains that giving up isn't a bad thing, it's a good thing sometimes, but you won't hit success until you go through the dip. The point where you just want to give up and call it quits. Recognize this point, push hard through it and enjoy the upswing.
I believe that we are all talented, it's how hard we work that determines the outcome. It's not easy to go to 4 networking events a week after working all day, it's not easy to turn down a date because you have to get a proposal put together for a meeting in the morning, it's not easy to only give a card when you want to give a gift because you're watching your pennies. It's not easy not having enough time to do your hair and makeup properly before your One Year Anniversary Party, because you had meetings all day, haha.  But it is part of the process and if you keep working hard, it'll pay off. 
Entrepreneurship isn't for the faint of heart, sister - you have to believe enough to put in the hard work. You don't have to be the smartest or the most talented - you just have to work the hardest. 

You're pretty, 


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