Lauren Bush Lauren Shares the Power of Social Good

Written by Jody Published in

Originally Posted on SxSW V2V Blog

Lauren Bush Lauren, fashion entrepreneur and founder of FEED, inspired audiences during the closing SXSW V2V keynote. After traveling to Africa and witnessing first hand the effects of hunger, Lauren devised a plan to tackle the issue by bundling the cost to feed a child in school for one year into the price of a consumer product--and the FEED bag was born.

Now five years later, after donating 6 million dollars and 60 million meals, Lauren has evolved this ambitious pursuit into a global powerhouse brand that creates good products that help FEED the world. In her keynote with Inc. contributing editor Donna Fenn, Lauren shared the importance of partnerships in FEED's success. She shared stories of the hurdles she had to overcome to have her bag sold in her dream store, Whole Foods, and how similar partnerships have now become critical to the company's expansion.

Lauren also explained the steps and adjustments that have been made since 2007 to allow the company to donate so much profit to assisting in eradicating world hunger. Balancing entrepreneurial aspirations with a philanthropic mission is a difficult task, and our audience resonated closely with her ability to preserver.

To read more about the happenings of the first SxSW V2V event - click here.


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