How to Create A Cash Mob

Written by chicceo Published in

A cash mob is a group of people who assemble at a local business and all buy items from that business. The purpose of these mobs is to support both the local businesses and the overall community. They may also serve a secondary purpose in providing social opportunities. They were inspired by flash mobs.The cash mob is related to the carrotmob, which supports companies for ethical, mainly pro-environmental actions.

Sounds cool right? We thought so, so we created a Cash Mob event in San Diego. It was a lot of fun and made everyone involved feel good because they knew they were doing good. You can check out the pics here. So how do you create a Cash Mob in your community?

Here are 5 easy steps:

1. Identify a retailer that you think has amazing products, ethics and is doing good for the community that could really benefit from a boost

2. Chat with your friends about a date that works best

3. Create some social media scripts that everyone will agree to push out to their networks. (ie: Cash Mob on 9/17/12 - get ready! Location to be announced on 9/17 at 8:00 AM)

4. Announce the location and time of the mob to all of your communities. It is fun to keep the location a surprise but use caution as many small businesses can get overwhelmed with a huge mob of people. Use your best discretion as to whether or not you want to give them a heads up.

5. Have everyone show up with cash in hand to shop!


Send us pictures from the Cash Mob that you create and we will give you and your community a shout out!


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