Geek Girl Facebook Tips

Written by GeekGirl Published in

Sometimes we get busy and the thought of posting on Facebook every day with original content is just daunting. Nothing is worse than unmotivated people throwing up crappy content like they are throwing cooked pasta on the wall to see if it sticks. Okay, some of us still do that. It's time to get motivated to love your Facebook Page again! Here are some quick tips to get motivated to post content in ways you may have not thought of before. Try some out. And the most important part of this practice, is go back and review what is working and what is not. See what people are reacting to and what they are not reacting to. It is important to not only try new ways to bring content to your audience, but also review.  

Calls-To-Action In real life, people usually do not answer you unless you pose a question. Same is true on Facebook. Do you want people to like, share or comment on your latest post? Then ask them. Make it clear. Do not say come out and say, “Like my Page”, but do say things like, “Like this if you believe in Sasquatch” or “Share this if you think it was helpful”. Your engagement rate will go up when you use a clear call to action.

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Pinning a Post Pinning a Post keeps the post fresh on top so that throughout the day, it will always stay on top. Use this for important posts and ones that you want others to see all day or for days. They stay there for 5 days at the most. Remember, different people go on Facebook at different times. This could be a great way of keeping something important right in front of their nose.

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Find Out Who Your Audience Is and What They Like Find out why people are there. It may take some time but see what people are responding to on your posts and what they are not. Keep posting what they like. We get great reaction from asking the audience’s opinion, Scam Posts, Tech Tips, Mac vs PC, controversial items, and Star Wars anything. Throw in some Lolcats once in a while and you are the hit of the party.   ALWAYS Allow Replies on Your Comments Not only can you reply to individual comments on your posts, but now Facebook Pages has these “threaded” so no more having to reply to everyone who has commented on that post. And the most popular threads will show up at the top. Keep engaging with your audience. Do not let questions or comments go unnoticed as you should be checking these daily, if not several times a day. Answering that person could be a converted lead or if you do not answer, might go to your competitor instead, or worse, show you are uncaring.

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Mix Up Your Content All text makes Jack a dull boy. Use pictures, video, fill in the blanks, surveys, links, etc. Shake it up. Throw in a “Picture of the Day”. I like doing a “Scam O’ the Day” every week where I come across some scam online to warn our loyal followers. Fill in the blanks get people posting as do caption this; putting up an image and having your audience write funny captions. Make sure you are responding with comments and likes as they are taking their time to comment on your content.   Link to Other Pages in your Posts

If you are going to spend the time talking about a company on your Facebook Page that you like, link to them in your post! If they have a Facebook Page as well, spend the extra time and link back to their page. Like their page. I always find that when I do that, people appreciate it and will end up liking our page. When someone links to our page, I always follow them back. People appreciate that.

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Short Posts are Best Did you know? Posts that are 100-250 characters experience 60%+ more Likes, Shares and Comments than posts that just go on.   Say It With Pictures or Images

Did you know? Posts with pictures and images get more traction? Over 39% more interaction than just text posts.

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Change Out Your Profile Ever Once in a While People love seeing fresh stuff, new stuff. Put up a new picture of your company. Show your culture. Put up a picture of your new redesigned product. When you change your profile, it does show up as an action and people will like and comment on it. Especially if it is cool or funny or provocative.   And my little trick….

FacebookwebprofilePost your website in your “About” section and link. THAT creates a nice CTA (Call to Action) – they will go right to your website and learn more about you.

Do you have any tips that you use? Please comment below and share the knowledge!

Interested in learning more about Facebook? Come to one of our Geek Girl Tech Conferences!

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