Find the Open Spaces

16 Oct 2012

Find the Open Spaces

Written by chicceo Published in

Since we've launched our live interview series a few weeks ago, we've talked to some pretty amazing women and each interview has inspired some really amazing "ah-ha moments" as our favorite Ms. Oprah likes to say.  Today we had a call with Heather Thomson, founder of Yummie Tummie and cast member of the hit show The Real Housewives of New York and we hung up feeling so inspired! If you didn't hear the interview - download it and listen, asap!
I love to hear the story behind a business, because it usually makes that product much more meaningful to me. I own a few Yummie Tummie tank tops that I've had for a few years now and never knew of the incredible woman and story behind this little shapewear secret of mine. 
Heather had a lot of great nuggets for us - we talked about mission statements, strategy, being naive and having unfailing belief in your business. But one in particular really stood out to me. She said she always thinks back to the days when she was a soccer player, her strategy was to "always find the open space." She carried this with her to her business and wow - what a concept. 
A lot of the time, when we think about starting a business, we might stay with what's safe. "Well, I work in marketing, I'll open a marketing consultancy." "Well, I'm an accountant, so I'll open an accounting firm." What if you searched for "open space?" I love this concept because it forces you to start looking in corners you wouldn't have normally looked into. What about the open space between accounting and marketing? What about the open space between food service and data entry? What about the open space between the spa and car service?
Stretch your mind to find these open spaces - let it take you down an unfamiliar road and be comfortable in that for a little while. I think you'll like what happens! 




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