Beating Up On The Small Gal.

Written by chicceo Published in
Do you have an online business?
 
Having a web based business, your livelihood is based upon your numbers. Hitting certain milestones in terms of website industry standard Cost Per Thousand (CPM).

Frustratingly, big reporting companies like Compete.com, Alexa, Quantcast and the like – are ripping sales from small businesses. Just this week my company lost 2 accounts because Compete.com is reporting our numbers around 95% less than what we actually have. That’s a nasty discrepancy – and we’re losing money over it.

Turns out we aren’t the only ones frustrated by this.

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