Ashley Fox: Interview with a Mompreneur

Written by chicceo Published in

Ambrosia Designs was founded by two sisters, Ashley Fox and AnnDee Beckerman, after 7 yr-old Brylee Beckerman had the creative idea to make "one headband that you could change out the colors and add fancy things to". After several years of research and product development, Infinity Headbands became a reality in 2012.

Infinity Headbands is a line of interchangeable fashion hair accessories. With just one headband, the user can create over 400 different looks by easily changing the ribbons and embellishments, making one band do the work of many. Add in Infinity Hair Ties which can be used with all of the embellishments, and you have many stylish ponytail looks, as well.

The products can be found in 20 retail gift shops throughout Florida, GA, LA and Texas and can also be purchased via our website. 

From your own experiences, what is the most valuable piece of advice that you would give to your daughter if she wanted to become an entrepreneur?
From my own experience, the most valuable piece of advice I would give to my daughter if she wanted to become an entrepreneur is "Believe in yourself and never give up!"
As a mother, what is something you wish you would have known when you started your business, and how do you think it's affected you as a parent?
As a mother, one of the things I wish I would have known when I started the business is just how much time it takes to successfully launch a business. It is certainly not something you can do "part-time". Once you get going and you've put in so much time, energy and passion, you don't want any of that to be wasted. This has affected me as a parent, because I have had to re-prioritize many aspects of my daily life to make sure that neither my family nor my own well-being suffer to due the extra workload.
What are the benefits of owning your own company in relation to your family life?
The main benefit of owning my own company has been the flexibility I have to work around everybody's schedules.
What sacrifices have you had to make for the sake of your family or career, and how have they affected one another?
Most of the sacrifices I have had to make for the sake of the business are related to my interests and hobbies - namely tennis and golf. Since starting the business, I have had to limit the time I get to enjoy or competitively play both sports. Now, when I make the time to play a little golf, I always try to play with my daughter and/or my husband so that I am spending quality time with family while still enjoying the sport and being outdoors.
What is a quote or motto that your business/company/or you live by and how does this reflect your family values?
The motto that I live by is "Trust God". Starting my own business took a huge leap of faith and I never would have had the courage to do that if I didn't completely trust in God. That doesn't mean that things are always easy, but I don't dwell in the hard times. I know that when one door closes, another one will open. This reflects my family values, as well, since we've tried to instill this faith in our children all along.
Has being a mother reflected upon your decision making with your own business?
Being a mother has reflected upon my decision making with my business, because I view my business almost like a child...not always perfect, but I love it so much that I want to do whatever I can to make it the best it can be!

Support her crowdfunding campaign here: To Infinity and Beyond



I truly appreciated and enjoyed this article. It especially speaks to me because I suppose I could be classified as a Mompreneur, as I am a single mother to two girls. It is nice to read other Mompreneurs success stories because as you know this can be a long, hard, and discouraging journey at times. Thanks for this great article.


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