LauraRenner's blog

14 Jul 2014 Written by LauraRenner In

What can small businesses offer to employees besides benefits and perks?

Sometimes I hear small business owners wonder how they can compete against their larger competitors for talent. They think they cannot get the best talent because they do not offer the same benefits and perks as do their larger competitors.

Here’s what I have to say to that:

A cow giving a raspberry

Just because you don’t have the traditional benefits and perks to offer doesn’t mean you don’t have any. Think about what makes you different and offer that as a perk.

28 Oct 2013 Written by LauraRenner In

A lesson from the fitting room

Thought Leader Blog Post

Ever buy an outfit or article of clothing only for it to sit in your closet with the tags still on for years? How about the opposite side of the spectrum where you bought an outfit you absolutely loved and couldn’t wait to show it off? What was the difference in those outfits? Could there have been a way for you to know which scenario would happen prior to your handing over your credit card to the salesperson?

14 Oct 2013 Written by LauraRenner In

A Sure Fire Way To Get Good Employees

Thought Leader Blog Post

Recently, I’ve spoken with a few business owners who are considering positioning themselves as gateways to bigger companies. What do I mean by that? Consider this case study in a textbook I once read (I recognize not all case studies are real but the point still resonates):

07 Oct 2013 Written by LauraRenner In

Hiring is a marketing dance

Thought Leader Blog Post

Marketing is a critical piece to the success of any business. It’s the way to have new customers find you and to remind previous customers about you. The first part of hiring is very similar. Here’s how:

 • The job ad should answer the question, “What’s in it for them?”     
 - Just like any marketing copy, your job ad needs to speak to the candidate. It needs to tell them why they should come work for you, what they’ll get out of it, who you are and what you do. 

30 Sep 2013 Written by LauraRenner In

Keeping Your Culture Through Growth

Thought Leader Blog Post

Recently, a small business owner asked me how to keep a culture intact when you’re growing so fast. The answer is simple but hard to do: commitment.

You’ve got to be committed to the values that make up your company culture. You’ve got to live them everyday. They need to guide your decisions, come up in conversations, be embedded in training.
09 Sep 2013 Written by LauraRenner In

A Pill for the Hiring Hangover

Thought Leader Blog Post

I’m currently training for my first marathon. I do not mean to imply that there will be more marathons, but rather that I have never run one before. This weekend, I ran 20 miles non-stop for first time in my life. Upon completing this run, I was mixed with elation and pain. I first hobbled to the gas station where I had parked my car and bought two bottles of Gatorade, which I drank while sitting on the curb. When I finally stood up to stretch, I was in enough pain that I actually considered forgoing the stretches. But I thought to myself, if I don’t stretch now, I’m going to be in even more pain later. And when I got home, I promptly took an ibuprofen. I had the same thought, “this is to prevent pain from happening later.” While I waited for the ibuprofen to kick in, it dawned on me that we often take pills to prevent pain later.

26 Aug 2013 Written by LauraRenner In

Why you aren’t finding that gem of a candidate

Thought Leader Blog

For this past New Year’s, my girlfriends and I took a drive down the Pacific Coast Highway, aka PCH. This is California Highway 1 that drives along the west coast and we drove it from San Francisco down to Santa Barbara. In case you don’t know, along this coastal drive is where you see some of the most stunning ocean views one can imagine. The drive is exhilarating, and a little scary, as you wind around and up and down the cragged coastline.

21 Aug 2013 Written by LauraRenner In

HGTV makes me think that hiring is like buying a house

Thought Leader Blog

Let me start this week’s blog by saying I don’t have a TV. That doesn’t mean I don’t watch TV. I watch TV via my laptop or iPad through iTunes, Netflix, apps and DVDs, etc. Those of you in this situation will understand what I’m about to say: when I go somewhere that has a TV on, I become a zombie and soak in whatever is on, whether I am interested in it or not. That is what happened one weekend when I was visiting family. They had the TV on to the HGTV channel. I happened to sit down on the couch and the next thing I knew, I was mesmerized by these people looking for new homes. One was a young woman wanting to move out of her parents’ house. Another was a couple wanting to buy a vacation condo in Florida. And one was a father wanting to move to his ancestral homeland of Lithuania. I couldn’t peel away. My sister-in-law even nudged me, suggesting that I could change the channel to whatever I wanted. Mind you, they weren’t watching with me; they were off doing other things. I was glued!


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