Angel Investors are usually affluent business people who are interested in utilizing their wealth to help worthy start-ups. In exchange for cash, they take an equity stake in your business, meaning they own a percentage of your company. When accepting ownership equity in the company, the investor can take on an indirect role, become a silent partner, or become a long-term part owner. Angel investors usually help entrepreneurs in the start-up phase of their business. They typically not only bring in the cash, but the business acumen as well. They like to mentor and really assist the business owner in getting the business up and running. Angel investors typically operate alone or in small groups unlike investing companies. These investors are easy to find, but difficult to persuade. Angels invest in companies that they are drawn to, through emotional connections, community association, or a desire to vertically integrate other products or companies that they are involved in. Make no mistake however, Angel Investors are just as interested in their return on investment as the next investor, so make sure you have a solid business plan, a stellar prototype of your product if applicable and properly demonstrate how it can be profitable for them.