7 Ways Pinterest Can Grow Your Business

Written by SarahLandrum Published in

Thought Leader Blog Post

Every business owner has heard that content is king, and social media is one of the best places to get your content in front of new customers. However, not all social media sites are created equal. Pinterest is a relative newcomer, and many still see it as not much more than a place for users to share recipes and home decorating ideas.

Such an attitude is incorrect and unwise. Pinterest has exploded with new users in recent years and their interests are diverse. Read on to learn how you can grow your business and reach new customers on the Web’s most popular corkboard.

Engage Regularly With Followers

1. Pin new items daily. As with all social media, it’s best to update your feed on a regular basis. However, this doesn’t mean you should pin indiscriminately. Dedicate a few minutes of your workday to pinning. Besides sharing products and photos from your website, look for attractive images related to your business, popular pins and other relevant content to share with your followers.

2. Converse with influencers. Within every business niche, certain websites are king. For example, BuzzFeed is a leader in the blogging community for its ability to create viral content. Repinning and commenting on content from influencers in your field gives you credibility and allows you to reach new members of your audience.

3. Respond to comments. Just because Pinterest is more image-centered than other social media platforms doesn’t mean comments are any less important. Make it a point to reply to comments on your pins in a timely fashion. Today’s consumers crave personal access to their favorite brands, and they expect their questions and complaints to be addressed immediately. A habit of quick responses will enable you to meet these important needs.

4. Run contests. Everyone loves a chance to win products they love. Your incentive is to increase the visibility of your brand. Asking people to share your pins or hashtags, or having them submit their own related pins, engages your existing audience as well as drawing in new followers. Just make sure you comply with Pinterest’s specific contest rules.

Meet Customers’ Needs With Fun and Informative Content

5. Educate with infographics. Customers are hungry for quality information, and when it matches their own personal or business goals, you’re on your way to sales magic. It’s also easy to spot a fake, so don’t cut corners with infographics and other educational content. Use relevant facts and statistics to support your points, and acknowledge your sources.

6. Include price information on products. Research shows product pins that include pricing get 36 percent more likes than those without. Pinterest’s new category of rich pins, which includes product pins, facilitates purchases by giving viewers current pricing and availability as well as where to shop. If you’re not already using product pins, it’s time to start.

Be Original

7. Let your boards reveal your business’s personality. The online marketplace is a crowded field. Although it may sound cliché, the only way for you to stand out is – just as your third-grade teacher said – to be yourself. In the case of your business, give it a distinct identity. For example, if you sell outdoor athletic equipment, include photos from trips and adventures you and your staff have experienced. Balance your sales pins with human interest photos and stories that will appeal to your audience.

With impressive growth amounting in 100 million users as of September, Pinterest is an essential place for any business to be. Engaging with your followers doesn’t have to be all work and no play. Pinterest is naturally a fun site to use, so enjoy it!


Sarah Landrum is a freelance writer and blogger who enjoys writing about all things business. She is also the founder of the career blog Punched Clocks. Catch her on Twitter @SarahLandrum and be sure to subscribe to her newsletter for more great tips 

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